The concept for the new Holiday Inn located on Sukhumvit Soi 22 Bangkok was to create an iconic building of unique form and powerful presence that would distinguish itself among the typical pastiche of building typologies and architectural styles along the now vibrant Sukhumvit commercial district of Bangkok. The tower design is a three-dimensional geometric experience activated by its site and program. The oblique geometric structure conveys a sense of architectural integrity and formal clarity. It is a design and building that is confident and knows what it wants to be.

The concept for the new Holiday Inn located on Sukhumvit Soi 22 Bangkok was to create an iconic building of unique form and powerful presence that would distinguish itself among the typical pastiche of building typologies and architectural styles along the now vibrant Sukhumvit commercial district of Bangkok. The tower design is a three-dimensional geometric experience activated by its site and program. The oblique geometric structure conveys a sense of architectural integrity and formal clarity. It is a design and building that is confident and knows what it wants to be.