For the Central Festival Hilton Pattaya, our façade design was quite simply inspired by its famed beach front location of Pattaya. Hilton hotels are historically noteworthy for their often unique and signature tower hotels. With a highly visible and prominent position along the beach front of Pattaya, expansive views to the sea for all rooms, we wished to create the mood and feel of a ‘tropical resort’ yet innovatively within high rise hotel setting. In a simple statement for the facade, we wished to create a ‘tropical tower resort’.