Boutique Hotel
Owner | Operator : Fena Property Co., Ltd. | Accor Asia Pacific
Location : Bangkok, Thailand
Date : 2007
Concept : Located in the fashionable Sukhumvit area of Bangkok, Thailand, the proposed hotel concept is both an urban and internalized response to the immediate site and Bangkok.  The building is an extension, a link and a bridge with the Soi and is a metaphor for the day and night street culture of Bangkok.
The proposed hotel both enhances and benefits from it’s prominent, yet secluded location within a pocket corner site on Sukhumvit Soi 11: a neighborhood of vibrant shopping and night life, including The Emporium, Bed Supper Club and the Q Bar directly across the Soi.  By day, the hotel is an international business and traveler’s hotel.  By night, the building’s façade and internal spaces transform seamlessly into the Bangkok night.
Our concept is to create a unique hotel that appeals to both the savvy international business traveler who wishes to stay in a smaller, less ‘anonymous’ hotel, and the younger, yet more affluent international traveler who wishes to stay in a hip neighborhood.  The building concept, the proposed number of rooms, the attention given to the spatial design and detail will be unique to Bangkok without falling into the ‘Boutique Hotel’ cliché or price tag.